Press release from: July 16, 2019

Smartrac and Compass to Jointly Expand the SRL Network

Amsterdam (The Netherlands) / Annapolis (MD, USA), July 16, 2019 – Smartrac Technology Group, a global market leader in RFID products and IoT solutions, and Compass Marketing, a leading provider of marketing and technology solutions in the CPG industry, today announced a partnership to keep accelerating the success of the Smart Retail Label (SRL) Network globally.


As part of their collaboration, Smartrac will provide its high-quality and reliable NFC inlays as the basis for the physical SRL tags, which are at the heart of the SRL Network, and have already been integrated by major brands, retailers and Consumer Packaged Goods (CPG) players.


Over the past five years, Compass has continuously built up the SRL Network in partnership with large companies such as Microsoft, enabling retailers and branded product manufacturers to improve their operational efficiency, reduce out-of-stock incidents and communicate directly with consumers through their NFC-enabled smartphones. Now, by leveraging Smartrac’s RFID and NFC expertise, the SRL Network’s existing and new customer base will establish a new Direct-to-Consumer (D2C) communications channel that provides a revolutionary next level of product transparency to brick-and-mortar stores and will further enhance the customer experience. Consumers can access all benefits by simply tapping their smartphones on the SRL tags attached to a wide variety of branded products and packaged goods, without the need to download or use any app.


“This isn’t only an exciting step forward for our organizations, it’s also an exciting step forward for hundreds of millions of customers across the world in terms of the daily buying decisions they are making,” said John White, CEO, Compass Marketing Inc. “Smartrac is a pivotal partner, allowing us to offer this level of transparency to consumers at a price that will not affect product costs. This is a change that is overdue for brick-and-mortar businesses, and we are thrilled to help usher in the future of retail.”


“It’s an honor for us to partner with Compass Marketing to further strengthen the SRL Network. The opportunity to be part of this transformative system to link brands, retailers and consumers by providing a whole new degree of transparency and interaction between all players is a great motivation for us. It also confirms that the rapidly evolving RFID ecosystem is an integral part of today’s trailblazing solutions, and that Smartrac’s outstanding RFID and NFC product portfolio positions us well as the leading supplier,” said Amir Mobayen, President, Transponder Division and Chief Revenue Officer at Smartrac.

About Compass Marketing Inc. and the SRL Network:
Compass is a leading provider of marketing and technology solutions for the CPG industry. The SRL Network has been built over five years, and includes partners like Microsoft, Powershelf and Smartrac, leading consumer brands with integrated solutions to provide two-way real-time communication to software-enabled applications and devices. The highly advanced AI platform affords retailers and manufacturers the opportunity to improve their operational efficiency, reduce out-of-stock (OOS) incidents, manage pricing and promotion electronically, improve demand forecasting, reduce waste, communicate directly to consumers, and ultimately lower prices of goods. Visit for more information.


Media contact:
Compass Marketing Inc
John White
Phone: +1 240 298 1956


Smartrac is a global market leader in RFID products and IoT solutions, providing both ready-made and customized offerings. We make products smart, and enable businesses to digitize, identify, authenticate, track and complement products and solutions. Our portfolio is used in a wide array of applications such as animal identification, automation, automotive, brand experience, industry, library and media management, laundry, logistics, retail, supply chain management and many more. Leveraging our global Research & Development Centers, production and sales network, and IoT-enablement platform Smart Cosmos®, we embed intelligence into physical products, empowering the ecosystem of connected things. Smartrac has its registered headquarters in Amsterdam, the Netherlands. For more information, please visit www.smartrac-group.comfollow Smartrac on Twitter, or sign up for a quarterly newsletter


Media contact:
Smartrac Technology Group 
Karin Fabri 
Head of Corporate Marketing & Communications 
Phone: +31 203 050 150 


Smart Cosmos is a registered trademark of Smartrac N.V.