Press release from: January 10, 2019

Smartrac Announces Comprehensive Green Tag Program, Taking a Holistic Approach

Amsterdam (The Netherlands), January 10, 2019 – Smartrac today announced its Green Tag Program to the public. In addition to its existing commitment to minimize any possible ecological impact of its manufacturing processes, the RFID and IoT pacesetter has taken on an obligation to manufacture RFID products that live up to a true sustainability promise even under strict Life Cycle Assessment (LCA) scrutiny.

With RFID inlays and tags being deployed in ever growing numbers in ever broader areas of application, eco-friendly manufacturing methods and choices of materials become more and more important. This also applies from a customer perspective, further prompting transponder manufacturers to introduce sustainable products, and Smartrac is already responding.

Strict Green Tag criteria
Smartrac sets an industry example and will therefore only award its products a Green Tag label if they verifiably meet the following criteria:

  • Plastic-free, hence recyclable or compostable paper must be used as the substrate.
  • Antenna materials must be free of heavy metals.
  • No chemical etching of aluminum antennas is applied. This will allow the complete recycling of aluminum residues and will result in significant carbon footprint reduction.
  • Printable antennas must be printed directly on recyclable or compostable cardboard with Graphene ink.

In addition, a life cycle assessment study according to ISO14040/44 for every Green Tag product must be made available.

Innovative manufacturing as the basis
To be able to rapidly establish a comprehensive portfolio of demanding Green Tag RAIN RFID and NFC products at competitive prices, Smartrac is currently implementing various new and innovative manufacturing technologies in close cooperation with key technology partners.

“It is and always has been our mission to be the RFID innovation leader. I am convinced that our Green Tag Program will fairly and squarely lead the RFID industry in terms of environmental sustainability. We are doing this because it is important for all of us and our planet, as well as being in accordance with the wishes of our global customer base, who will soon be able to receive real, sustainable Green Tag products,” says Christian Uhl, CEO at Smartrac.

A pedigree of optimizing the ecological footprint
Smartrac is committed to providing a production concept that guarantees economical manufacturing with minimal ecological impact. With this aim in view, ISO 14001 certification has been obtained by the company’s facilities in Fletcher, USA; Guangzhou, China; Kulim, Malaysia; and Reichshof-Wehnrath, Germany. The ISO 14000 family provides practical tools for companies and organizations seeking to identify and control their environmental impact.


Smartrac offers products in accordance with the RoHS Directive (Restriction of Hazardous Substance use in electrical and electronic equipment) adopted by the European Parliament and Council. In addition, Smartrac products are halogen-free and meet these requirements according to IEC 61249-2-21 specifications.


At the upcoming NRF 2019: Retail’s Big Show on 13-15 January 2019 in New York City, customers can enjoy an exclusive first sight of initial product samples from the company’s innovative Green Tag Program at the Smartrac booth #2065, Jacob K. Javits Convention Center.



Smartrac is a global market leader in RFID products and IoT solutions, providing both ready-made and customized offerings. We make products smart, and enable businesses to digitize, identify, authenticate, track and complement products and solutions. Our portfolio is used in a wide array of applications such as animal identification, automation, automotive, brand experience, industry, library and media management, laundry, logistics, retail, supply chain management and many more. Leveraging our global Research & Development Centers, production and sales network, and IoT-enablement platform Smart Cosmos®, we embed intelligence into physical products, empowering the ecosystem of connected things. Smartrac has its registered headquarters in Amsterdam, the Netherlands. For more information, please visit www.smartrac-group.comfollow Smartrac on Twitter, or sign up for a quarterly newsletter


Media contact:
Smartrac Technology Group 
Karin Fabri 
Head of Corporate Marketing & Communications 
Phone: +31 203 050 150 


Smart Cosmos is a registered trademark of Smartrac N.V.