Press release from: February 18, 2019

Smartrac at LogiMAT: Green Tags, Sensors, and Solutions for Industry 4.0

Stuttgart (Germany), Amsterdam (The Netherlands), February 18, 2019 – At this year’s LogiMAT show in Stuttgart, Germany, Smartrac Technology Group is displaying a wide range of innovations including a small and robust NFC glass tag and many other new high-performance inlays and sensors; its comprehensive Green Tag program; and applications for the Industrial Internet of Things.


In Hall 4, booth B09, the RFID and IoT pacesetter is presenting a mix of innovations that are focused on Intralogistics Solutions and Process Management and hence very relevant to LogiMAT visitors.


Glass Tag NFC – small and robust to enlarge the scope of embedded tagging

At the tradeshow, Smartrac will premier ‘Glass Tag NFC’, its new NFC product. Thanks to its robust design, high performance and extremely small form factor, this NFC tag now significantly enlarges the scope of embedded tagging to a wider range of materials, products, and ultimately many industry segments. Glass Tag NFC also extends the range of applications into areas such as product authentication, brand protection, customer experience, and customer loyalty.


More heat-resistant Maxdura UHF tags for several industries

In addition to the new Glass Tag NFC, the RFID and IoT pacesetter is showcasing its recently expanded range of Maxdura hard tags, responding to the needs of automotive and many other industrial customers for robust, high-temperature resistant RAIN RFID (UHF) tags perfectly suited for example to industrial asset tracking. Available in different form factors, and utilizing integrated circuits from leading chip manufacturers, these new hard tags, for example, can follow a car chassis through the entire production process, including being baked repeatedly at high temperatures in the paint shop. The new products complement Smartrac’s existing UHF portfolio and are based around a Printed Circuit Board (PCB) design in a robust housing attachable to any metal surface.


Sensor inlays and tags – the present and the future

One other focus at the event is Smartrac’s sensor inlays and tags portfolio. With a growing number of antenna choices and sensor ICs, these RAIN RFID (UHF) inlays provide flexible, state-of-the-art solutions, for instance to accurately measure moisture and temperature conditions in a wide range of applications.


These sensor products are in particular focus, as IC supplier and sensing specialist Axzon Inc. (formerly RFMicron Inc.) and Smartrac recently launched their cooperation and announced a strategic partnership. Its aim is to jointly develop and market innovative, passive RFID-based sensor technology for major industrial segments such as smart packaging, logistics, healthcare, automotive, supply chain management, and many others.


Green Tag Program with holistic approach

Smartrac is also demonstrating the latest advances in its recently announced Green Tag program. In addition to its existing commitment to minimize the ecological impact of its manufacturing processes, the company will manufacture RFID products that live up to their sustainability promise even under strict Life Cycle Assessment (LCA) scrutiny. With that in mind, Smartrac’s Green Tags meet rigorous criteria, such as the use of recyclable or compostable paper as the substrate and heavy metal-free antennas. In addition, a Life Cycle Assessment according to ISO 14040/44 is published for each Green Tag. In order to offer a multitude of sustainable Green Tags at competitive prices, Smartrac is currently introducing new technologies and processes for optimized productivity and quality control.


Boosting efficiency in supply chain and manufacturing processes

Besides showcasing a selection of its Industry 4.0 related transponders, Smartrac provides insights into its portfolio of solutions to make supply chains ever more efficient and cost-effective. Visitors can explore the latest NFC-based industrial applications related to product authentication, brand protection, and tamper evidence. Showcased by its solutions partner Temera at the Smartrac stand, tradeshow attendees can also learn how RFID middleware can provide valuable insights into supply chain and manufacturing processes.


“At LogiMAT 2019, we are presenting a broad range of our innovative capacity. No matter if companies want to meet the challenges or leverage the opportunities of Industry 4.0 with improved efficiency or enhanced sustainability, Smartrac’s product and solution portfolios provide the right answers”, says Patrick Eichstädt, Vice President Sales EMEA, at Smartrac.


Smartrac @ LogiMAT 2019: Hall 4, booth B09, February 19-21, 2019, Neue Messe, Stuttgart, Germany.  Please note the following Smartrac presentation at LogiMAT 2019: “Managing a Distributed Inventory” by Steve Howells, Senior Director Product Marketing, Forum C, Hall 4, AIM stand, Feb 19, 03:20-03:35pm CET.



Smartrac is a global market leader in RFID products and IoT solutions, providing both ready-made and customized offerings. We make products smart, and enable businesses to digitize, identify, authenticate, track and complement products and solutions. Our portfolio is used in a wide array of applications such as animal identification, automation, automotive, brand experience, industry, library and media management, laundry, logistics, retail, supply chain management and many more. Leveraging our global Research & Development Centers, production and sales network, and IoT-enablement platform Smart Cosmos®, we embed intelligence into physical products, empowering the ecosystem of connected things. Smartrac has its registered headquarters in Amsterdam, the Netherlands. For more information, please visit www.smartrac-group.comfollow Smartrac on Twitter, or sign up for a quarterly newsletter


Media contact:
Smartrac Technology Group 
Karin Fabri 
Head of Corporate Marketing & Communications 
Phone: +31 203 050 150 


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