Press release from: August 14, 2019

Smartrac Enhances Industrial Focus and Ramps Up Global Production Capacity

Amsterdam (The Netherlands), August 14, 2019 – Smartrac Technology Group, a global market leader in RFID products and IoT solutions, today announced a significant increase in its manufacturing capacity and the implementation of concrete measures to reinforce the company’s focus on global industrial applications.

 

Smartrac runs some of the best-in-class and most comprehensive, innovative manufacturing sites within the RFID industry, with state-of-the-art factories across APAC, EMEA and the America’s region. Those factories, development and distribution centers now jointly account for a production capacity of more than 3.5 billion RFID inlays and tags per year.

 

Investing to reinforce and diversify the strengths of each manufacturing site

Recently, the company moved to an entirely new location in Guangzhou, China, doubling floor space, adding the latest technologies and machinery as well as increasing the number of employees on site, which has led to a major increase in production capacity of more than 30%. Moreover, Smartrac has also increased capacity in its Kulim facility, Malaysia, as well as further augmented its workload and production lines, with an enhanced focus on hard tags and sensor tags.

 

The company’s facility in Reichshof-Wehnrath, Germany, will also increase its product development and production capabilities, to support the production of specialized batches for customized RFID products with a focus on hard tags and glass tags. Smartrac’s factory in Fletcher, USA, has also gone through a major refurbishment and added the latest technologies over recent months, and it remains the only large-scale, high-volume RFID inlay and tag production and customization center in the United States.

 

Streamlining the business structure

In addition, Smartrac has further optimized its business focus on hard and sensor tags by unifying product development and facilities for an increasing global customer demand in areas such as automotive, aviation, animal ID, cold chain, pharma and healthcare and many more. All these measures will further help to strengthen Smartrac's position as a leading provider of customized RFID inlays and tags, including hard and sensor tags, for a wide range of cross-industry customers and applications.

 

A consequence of success

Smartrac recently received ARC Quality Certification from the Auburn University’s RFID Lab for the design and manufacturing of all its RFID inlays and tags, a very important recognition of the company’s know-how, performance and quality assurance.

 

“Smartrac has always had a strong focus on product innovation for multi-industrial applications and solutions, and our ongoing success has uniquely positioned us to directly respond to customers and the rapidly changing market demands. By increasing our global manufacturing capacity and flexibility, and by streamlining our business approach according to the needs of our industrial customer base, we will further reduce our time to market while reinforcing our commitment to product performance and quality,” said Amir Mobayen, President Transponder Division and Chief Revenue Officer at Smartrac.

 

 

About SMARTRAC
Smartrac is a global market leader in RFID products and IoT solutions, providing both ready-made and customized offerings. We make products smart, and enable businesses to digitize, identify, authenticate, track and complement products and solutions. Our portfolio is used in a wide array of applications such as animal identification, automation, automotive, brand experience, industry, library and media management, laundry, logistics, retail, supply chain management and many more. Leveraging our global Research & Development Centers, production and sales network, and IoT-enablement platform Smart Cosmos®, we embed intelligence into physical products, empowering the ecosystem of connected things. Smartrac has its registered headquarters in Amsterdam, the Netherlands. For more information, please visit www.smartrac-group.comfollow Smartrac on Twitter, or sign up for a quarterly newsletter

 

Media contact:
Smartrac Technology Group 
Karin Fabri 
Head of Corporate Marketing & Communications 
Phone: +31 203 050 150 
Email: media.relations@smartrac-group.com

 

Smart Cosmos is a registered trademark of Smartrac N.V.