Press release from: 10 September 2018

Smartrac Introduces Patrick Eichstaedt as New Sales Leader for EMEA

Amsterdam (The Netherlands), September 10, 2018 – Smartrac Technology Group has appointed Patrick Eichstaedt as its new Vice President of Sales for Europe, the Middle East and Africa (EMEA), with immediate effect.


“Patrick has had a successful track record as an international sales leader since 1996. Building and transforming best-in-class teams of all sizes to drive profitable growth has been a key focus in Patrick’s professional career. His experience will be invaluable in accelerating the existing growth of our EMEA business. I am confident that Patrick will be a strong asset to our team, market strategy and all our customers”, said Amir Mobayen, Chief Revenue Officer and Member of the Management Board at Smartrac.


In his role as Vice President of Sales EMEA, Patrick Eichstaedt is responsible for Sales and Partner Business in the EMEA region, he will report to Amir Mobayen.


Patrick holds a university diploma in Management Sciences and started his professional career as a sales representative for IBM in Germany before moving to the IT distribution and then software consulting industries, where he worked in several sales and sales-related management roles. Prior to accepting his new position at Smartrac’s offices in Stuttgart, Germany, Patrick served as a General Manager (COO), managing an entire software business including sales, consulting (project realization) and software development.


“I look forward to working at Smartrac, and I am particularly pleased with the challenge to lead the execution of Smartrac’s global strategy for profitable growth in EMEA, since this involves the sales team and cross-functional departments as well as the company’s customers and partners,” Patrick Eichstaedt said.



Patrick Eichstaedt, Smartrac
Patrick Eichstaedt, Smartrac


Smartrac is a global market leader in RFID products and IoT solutions, providing both ready-made and customized offerings. We make products smart, and enable businesses to digitize, identify, authenticate, track and complement products and solutions. Our portfolio is used in a wide array of applications such as animal identification, automation, automotive, brand experience, industry, library and media management, laundry, logistics, retail, supply chain management and many more. Leveraging our global Research & Development Centers, production and sales network, and IoT-enablement platform Smart Cosmos®, we embed intelligence into physical products, empowering the ecosystem of connected things. Smartrac has its registered headquarters in Amsterdam, the Netherlands. For more information, please visit www.smartrac-group.comfollow Smartrac on Twitter, or sign up for a quarterly newsletter


Media contact:
Smartrac Technology Group 
Karin Fabri 
Head of Corporate Marketing & Communications 
Phone: +31 203 050 150