SMARTRAC Strengthens Global Distribution Strategy with atlasRFIDstore

The agreements with atlasRFIDstore alongside Future Electronics mean SMARTRAC’s global distribution network is ready to meet increasing demand from industries worldwide, as the Internet of Things takes off.


In November 2016, SMARTRAC came to a contractual agreement with Future Electronics as its first global distributor. The RFID and IoT pacesetter has now further strengthened its worldwide distribution network with the confirmation of atlasRFIDstore as its next additional global distribution partner.


The two global distributors complement SMARTRAC’s own sales and fulfillment activities. Both atlasRFIDstore and Future Electronics offer 24/7 global delivery backed up by excellent customer service, while atlasRFIDstore in addition can fulfill any volume with no minimum order quantity. The cooperation with atlasRFIDstore now means that SMARTRAC customers worldwide have an extra supply option and differentiated levels of service when sourcing specific products and solutions for specific applications.


The partnerships form part of SMARTRAC’s goal to significantly broaden its customer service and base, by partnering with global, solution-centric distributors that are focused on wireless connectivity and the Internet of Things. While Future Electronics offers online as well as physical presence and localized customer support around the world, atlasRFIDstore offers a one-stop-shop online global delivery option for SMARTRAC products and solutions.


"SMARTRAC has been a tremendous partner from day one of our relationship. We know their products are innovative and high quality, and, perhaps more importantly, the same high-praise applies to the talented people at SMARTRAC," says Shain Armstrong, COO at atlasRFIDstore.


“Future Connectivity Solutions, our dedicated Wireless and RF business unit, offers a wide array of services and solutions that help identify and enable our customers designs. This includes specialized RFID and NFC technical resources that assist our customers in getting their products from concept to market. SMARTRAC is a big part of our arsenal of products and truly helps shorten design times for our customers,” says Matthew Rotholz, Vice President of Marketing, Future Connectivity Solutions.


A marked increase in sales from these two partners over the last year demonstrates that SMARTRAC is now able to reach new and existing customers even more effectively.


“We are extremely pleased that our new distribution strategy is not only reaching new customers and industry sectors, but also offering enhanced customer service and differentiated supply options to our existing customer base”, says Ted Danhauser, Vice President of Sales, Americas, Head of Pharma/Healthcare & Partner Management, at SMARTRAC.


About atlasRFIDstore

Founded in 2008 and headquartered in Birmingham, Alabama, USA, atlasRFIDstore is a global RFID hardware retailer that offers its customers a secure, one-stop location to buy RFID components for systems and applications. The company is service-focused, and has a large team of highly trained sale engineers. Their expertise and experience with RFID readers, tags, and antennas allow them to help customers choose the right products for their specific application. More information about atlasRFIDstore is available here.

About Future Electronics

Founded in 1968 and based in Montreal, Canada, Future Electronics acts as a stocking and value-added distributor for SMARTRAC. It helps customers to design tailored solutions via its global engineering and sales staff, including localized support at the company’s System Design Centers in Montreal, Egham (UK), Gdansk (Poland), Shenzhen (China) and Bangalore (India). Boasting the most advanced physical distribution centers in the industry, in Memphis, Tennessee, USA, Leipzig, Germany and Singapore, Future Electronics is proud of its record for on-time delivery, which currently exceeds 99.6%. The company’s worldwide inventory management system is globally integrated, enabling seamless product movement within the company. For more information about Future Electronics, visit their website.

For further information about the vast range of SMARTRAC RFID products and IoT solutions available to suit your needs, or to contact us directly, please click here.