Press release from: 19 November 2018

Smartrac to Expand its US Presence with New West Coast Office in Irvine, CA

Amsterdam (The Netherlands), November 19, 2018 – Smartrac Technology Group today announced the opening of its new office in Irvine, California. Further strengthening its US presence and global reach, the RFID and IoT pacesetter will lead its global Sales Organization, Product Management and Product Marketing functions from the new Southern California site, located at 9008 Research Dr., Irvine, California 92618.


The new Irvine office is part of the company’s global growth strategy. In addition to staff who previously worked from the company’s former Santa Monica location, Smartrac is planning to hire new employees for many business areas represented in the city of Irvine, and the surrounding Orange County area. Once the office is fully operational, Smartrac also plans to establish its first dedicated, global Customer Experience Center (CEC) on site.


Serving as the leading example for future CECs in the EMEA and APAC regions, the Irvine Customer Experience Center will provide Smartrac’s customers with an overview of the latest RFID-based innovations for retail and industrial applications, plus the opportunity to see live demos of the company’s Internet of Things (IoT) Platform Smart Cosmos®, its customer engagement solutions and many other applications.


“Technology companies are helping define the Irvine of today, and with good reason. We welcome Smartrac Technology Group to the mix of special companies that call Irvine home, and wish them great success,” said Irvine Mayor Donald P. Wagner.


“We are happy to be opening our new West Coast office here in Irvine in the vicinity of many innovative companies. To maintain and enhance our position as a leading provider and developer of RFID products and IoT solutions, we found it indispensable to have a strong foothold here in California, which is undoubtedly one of the world’s innovation hotspots. Fortunately, the expansion means that we have ample space and even more opportunities to serve our customers, and provide them with high-performance, innovative products and solutions. At the same time, we look forward to assisting the local community with more possibilities for new employees, to whom we can offer optimum conditions here,” said Amir Mobayen, Chief Revenue Officer of Smartrac, who is based at Irvine.

Smartrac's New West Coast Office in Irvine, CA
Smartrac's New West Coast Office in Irvine, CA


Smartrac is a global market leader in RFID products and IoT solutions, providing both ready-made and customized offerings. We make products smart, and enable businesses to digitize, identify, authenticate, track and complement products and solutions. Our portfolio is used in a wide array of applications such as animal identification, automation, automotive, brand experience, industry, library and media management, laundry, logistics, retail, supply chain management and many more. Leveraging our global Research & Development Centers, production and sales network, and IoT-enablement platform Smart Cosmos®, we embed intelligence into physical products, empowering the ecosystem of connected things. Smartrac has its registered headquarters in Amsterdam, the Netherlands. For more information, please visit www.smartrac-group.comfollow Smartrac on Twitter, or sign up for a quarterly newsletter


Media contact:
Smartrac Technology Group 
Karin Fabri 
Head of Corporate Marketing & Communications 
Phone: +31 203 050 150