The mTag Network

Blue Bite and digital-out-of-home (DOOH) media company RMG Networks teamed up to deploy NFC technology to over a third of RMG’s 200,000 digital screens.


Background

The first campaign involved Hotels.com and the New York Times, as endusers would walk into an RMG venue and see a screen branded with content from both the New York Times and Hotels.com


Challenge

To extend content relevant to what was being displayed on surrounding digital and static media to a mobile handset, as easily and quickly as possible.


Solution

As the content would play there was a call-to-action, prompting viewers to "find the mTAG" in order to access exclusive content. The content included mobile apps, videos and other rich media.

NFC Tag Used: BullsEye™ NFC, NXP Mifare Ultralight C


Success

Blue Bite leveraged NFC enabled tags (mTAGs) to deliver a highly localized and relevant engagement with consumers.

Watch here: http://youtu.be/y2SmQ8sPLe0