Totally Connected: Look into the Future of 2017
Global internet and device growth, paired with faster broadband speeds, will make it easier than ever to consume mobile video, games, and apps. There will be 10 million hotspots by 2017, enabling consumers to use their devices on the go with less interruption. Of the 500 mobile gamers worldwide, 175 million are paying players who spend more than $9 billion annually on games. *
Totally Connected: The Velocious Family
Let’s see how the fictional Velocious family is using NFC, Bluetooth, and Wi-Fi networks to power their lives in the year 2017. Meet parents Gig and Zetta and their four children: teenager Tweet, preteen twins Flash and Dash, and toddler Buzzy.
November 2017: It’s an ordinary Saturday morning. After drinking his second cup of coffee, Gig checks the energy consumption of the family’s refrigerator, washing machine, and air conditioner with his phone. NFC technology enables the devices to talk together seamlessly. Guess what needs service? Gig uses his smartphone app to schedule maintenance for the refrigerator. Meanwhile, Zetta accesses photos from last night’s neighborhood party by touching Gig’s digital camera to her tablet. She prints them by tapping the tablet to the home printer, which is on the Wi-Fi network.
Upstairs, Tweet and her friend Bitly are working on homework together. Tweet grants Bitly access to the home’s private Wi-Fi network by touching her friend’s laptop to an NFC sticker on her desk.
That afternoon, Gig and Zetta divide and conquer to attend the kids’ sporting events. Zetta drives the twins to their soccer meet in a neighbor’s car, as the family minivan is in the shop. She uses an NFC sticker and the car’s audio system to listen an audio book on her smartphone. Meanwhile, Gig sits in the stands at Tweet’s swim meet. He shoots video and photos of his daughter and her team on his phablet. He’ll transfer them to the big-screen TV later that evening via an NFC-powered controller.
Back home, the family eats dinner and watches Tweet’s meet highlights. Gig and Zetta decide to unwind with a workout in the den. Gig steps on the elliptical. He tracks his workout progress with an NFC and Bluetooth powered smart wristband and smartphone app. The app continuously updates his health and fitness data, such as steps taken, calories consumed and burned, and his weight.
Zetta runs on a treadmill beside Gig. She uses her smartphone and high-end headset, powered by Bluetooth and NFC tags, to access her music. She taps the earcup to skip tracks and increase the volume. That’s probably a good thing. Flash and Dash are several feet away, using Bluetooth game controllers to play a mobile game, just one of the hundreds they’ve downloaded to their TV. They’re adding their own audio explosions to the game soundtrack.
Across the hall, Buzzy plays a simple online English learning game with a soft plush, NFC-tagged toy, Bluetooth headset, and hard-cased NFC tablet. Tweet dons a headset and then joins in, singing songs with her little sister.
One day. One family. And the technology that ties it all together. It’s easy to be a Velocious in a high-speed world when NFC technology powers not only your devices – but also the activities you’re involved with.
On the Go: Work and Play Blend Together with NFC, Bluetooth, and Wi-Fi
Does this scenario look like your life? Is this your customer’s life? If it isn’t, it will be – and sooner than you think. As an electronics brand, you know that your customers are using an ever-growing array of devices at work and home. Like the Velocious family of six, they’ve cut the cord on both internet and phone connections, opting to go totally wireless. They possess a record number of mobile devices and home electronics, using them to make life and work tasks easier, help their children learn, provide endless entertainment, and keep everyone connected. Photos, video, games: It’s fun to share when NFC, Bluetooth, and Wi-Fi are all talking together. And everything’s super-fast, which is important to consumers who expect instant access and seamless connectivity. After all, who wants to enter passwords – or worse yet, painstakingly reset forgotten codes – when you can simply tap devices together to connect them and get on with the business of work and play?
NFC-powered smartphones are the driver for this new world of constant, pervasive connectivity. By linking Bluetooth devices and Wi-Fi networks, they create a bridge between the physical and virtual worlds and provide real value that consumers instantly recognize. That’s why consumers will adopt NFC-enabled devices, from wearables, to game controllers and TV remotes, to remotely controlled and plush toys, to smart electronics and devices.
By 2017, the average internet user will control an average of five internet-enabled devices, 1.9 of which will be mobile. In that year, wireless and mobile internet traffic will outpace wired traffic, video will constitute 74% of all internet traffic, and online games and TV will eat up most of users’ home bandwidth. In the race for users’ technology walletshare, it’s game on! **
* Sources: Cisco, as reported by BusinessInsider. NewZoo.
** Source: Cisco, as reported by BusinessInsider.