TRULY GOOD ENOUGH TO EAT

The Hawaii Produce Traceability initiative is using RFID technology to bring a new harvest of business value to an industry as old as mankind.


Background


The Hawaii Produce Traceability initiative is a joint project of the Hawaii Farm Bureau and the Hawaii State Department of Agriculture.


Challenge


The two agencies, Hawaii Farm Bureau and the Hawaii State Department of Agriculture, teamed up with many of Hawaii’s leading growers, distributors and retailers to track and trace fresh produce, providing product visibility down to the farm or even field level.


Solution

 

  • Growers apply ShortDipole™ RFID inlays and waterproof labels to boxes of fresh produce including asparagus, eggplants, mushrooms, papayas, pineapples and tomatoes.
  • Boxed produce is read at the distribution center, on entry and exit of both the physical facility and cold storage.
  • RFID tags are read again at the retailer at the point of entry, on removal from cold storage and at the end of their lifecycle.


Success

 

  • Participants get rich, real-time and historical RFID data they can use to improve various critical business processes, including harvesting, food processing, cold chain and dwell time optimization and transportation.
  • In the event of a recall, the two agencies can use the RFID system to remove recalled produce from the food supply chain.
  • Growers would also be able to find out quickly if they were impacted by the recall.