Optimal Sustainability, Optimized for Retail


High performance and best-in-class orientation sensitivity combined with minimized ecological impact and cost efficiency: Those are the characteristics that define Smartrac’s WEB GREEN inlays and tags. As part of Smartrac’s comprehensive Green Tag Program, WEB GREEN inlays and tags are the outcome of the RFID industry’s most advanced and eco-friendly manufacturing processes and are particularly suitable for item-level retail applications.


Like all WEB products, WEB GREEN inlays and tags are compact, ideally shaped and can be easily converted for use as apparel hang-tags, providing high read reliability with optimum performance, resulting in low fixed infrastructure and total costs.

What makes WEB GREEN special is the use of plastic-free, fully recycable FSC certified paper as the substrate, minimal usage of adhesives during antenna manufacturing and chip bonding, and the use of laser-cut aluminum antennas which renders chemical etching unnecessary. That allows the complete recycling of aluminum residues and results, amongst other benefits, in a significant carbon footprint reduction.

WEB GREEN inlays and tags sustainability benefits go along with an uncompromised performance: Equipped with Impinj´s Monza R6-P IC, the ecologically optimized products fully leverage the IC’s capabilities and have similar reliability and performance as their conventional R6-P based counterparts. Additionally, they pass exactly the same ARC certifications needed for retail applications (Categories A,B,C,D,F,G,I,K,M,Q).


All of Smartrac’s RFID products are compliant with ISO 9001:2015 Quality Management and ISO 14001:2015 Environmental Management, which ensure a reliable and state-of-the-art product that meets a variety of application needs, especially in the retail environment.


Operating Frequency

860 - 960 MHz

Integrated Circuit (IC)

Impinj Monza R6-P

Antenna Size

50 x 30 mm (1.97 x 1.18 in)

Die-cut Size

54 x 33 mm (2.13 x 1.34 in)

Quality Assurance

100% performance tested

International Standards

EPC Class 1 Gen 2
ISO 18000-63

Application Areas

  • Brand Protection
  • Retail
  • Supply Chain Management