When a jacket comes to life

When a jacket comes to life

How Spyder turned their skiwear into digital platforms


Once a product leaves your store, how do you add value to it?


Premium skiwear brand Spyder are embedding NFC intelligence into their jackets, so their customers can engage with their products in new ways. One tap on the logo and they’ll get dynamic content about things like the US Ski team and local trail conditions on their smartphones.


It’s a big move that’s transforming their customer relationships. And a smart way to stand out from the crowd.


“It was a natural fit to put this technology into our products for consumers who’ll engage with it enthusiastically. We’re excited to take it to a broader mass platform.” Julia Hansen – CEO, Spyder


Watch the video to see what they’ve made possible and how they’ve made sure the integration causes zero disruption to their supply chain.