Why Smartrac’s CSR Gold Medal Benefits its Customers

Why Smartrac’s CSR Gold Medal Benefits its Customers

Smartrac has been awarded a gold medal by EcoVadis, the world’s most trusted provider of business sustainability ratings, in recognition of its CSR achievements. That’s a benefit for many – especially for Smartrac's customers.


Corporate Social Responsibility (CSR) is an organization’s responsibility for the impact of its activities on society and the environment, EcoVadis says. Smartrac fulfills this responsibility to a particularly high degree, as the global leader in RFID technology and IoT solutions has received a high score and ranks among the top five percent of all companies in its category, assessed by the sustainability experts. Smartrac scored particularly well in the “Ethics” category, followed by “Environment” and “Labor & Human Rights.” All that is surely good news, but why is it relevant also for Smartrac’s customers?


CSR Is Important Business-wise

“With more and more companies putting emphasis on CSR achievements, efforts in that area make as much sense business-wise as they do from an ethical point of view. Hence, we are very happy and proud to have been awarded a gold medal and achieved a score that puts us at the top of our industry,” says Smartrac’s Senior Vice President Legal & Compliance, Dr. Benedict Saint André.


Better CSR, Better Overall Performance

In fact, more and more customers value not only environmentally friendly RFID products, but also very good overall CSR performance. Studies (e.g. by the Kenexa High Performance Institute in London) show that organizations which have a genuine commitment to CSR substantially outperform those that do not! Additionally, the study showed that CSR-orientated companies have a higher level of employee engagement and provide a markedly better standard of high quality and customer service.


Assurance to Customers

This is also emphasized by Benedict Saint André: “We consider EcoVadis’ rating as equally important as, for example, the ARC Quality Certification we received recently. Both provide superior assurance to our customers and market partners and reinforce our claim to be the RFID industry leader in quality, sustainability and safeguarding employees' rights.”


Endorsing the UN Global Compact

Employees' rights are an important aspect of the United Nations Global Compact initiative, which is wholeheartedly supported by Smartrac. The UN Global Compact is “a call for companies to align strategies and operations with universal principles on human rights, labor, the environment and anti-corruption, and take actions that advance societal goals.” CEO Christian Uhl  has repeatedly expressed Smartrac’s support and pledged to actively promote and respect the UN’s 10 principles on human rights, labor standards, environment and anti-corruption within his company and in relation to external stakeholders.


Learn more about our CSR-related efforts by visiting our “CSR” landing page.


About EcoVadis


EcoVadis is the world’s most trusted provider of business sustainability ratings, intelligence and collaborative performance improvement tools for global supply chains. Backed by a powerful technology platform and a global team of domain experts, EcoVadis’ easy-to-use and actionable sustainability scorecards provide detailed insight into environmental, social and ethical risks across 190 purchasing categories and 150 countries.

Industry leaders such as Johnson & Johnson, L’Oréal, Salesforce, Nestlé, Schneider Electric, Michelin, Subway and BASF are among the more than 45,000 businesses in the EcoVadis network. They all share a single methodology to evaluate, collaborate and improve sustainability performance in order to protect their brands, foster transparency and innovation, and accelerate growth. Learn more on www.ecovadis.com or follow EcoVadis on Twitter or LinkedIn.